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حن ملتزمون بتبني رؤية علامتك التجارية. بحماس وخبرة وتقنيات مبتكرة، نقوم بتخطيط وتصميم حلول استراتيجية تلبي كل متطلبات مشروعك.

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DIET CENTER - WZN

The client was struggling with exposure and increasing online orders and numbers of subscriptions, the business was failing and about to shut down; in September their last hope was to hire us as a marketing agency to help them achieve their goals, this decision was a deal breaker for them.

Challenges:

  • Number of subscriptions was stable/decreasing and not going up.
  • Low number of dine-in and online orders.
  • Low exposure & awareness.
  • Lack of creativity in social media presence and inconsistency.

Goals & Objectives: Increase sales + Elevate social media presence.

We had to tackle the problem that the client is lacking, which is bringing new customers/bookings/subscriptions. They did not have a cohesive look and feel to their page, compared to the quality of food and variety they have, the page doesn’t appetizing or trusted.

We worked on:

  • Establishing a new/catchy visual direction that is educational to push sales through conversion/promotional content.
  • A whole new strategy on offering the subscriptions.
  • A digital advertisement plan with choosing the right budget & platforms.
  • Selecting the right influential bloggers & content creators.

Results

Comparing the expenses spent by the client to the converted subscriptions & leads, we were able to get the client 1,300% ROI in only the first month of working together.

Subscription prices: It starts of 2,699QR monthly, reaching to 3,600QR

Below are the insights for subscriptions:

Second Month Insights

Third Month Insights

PHAZE

Client Objective:

  • Introduce a new venue to the nightlife in Doha
  • Increase awareness & exposure
  • Increase footfall & reservations

Channel Used: Instagram

Timeline: Awareness phase of the opening, from end of June till Oct

KPIs:

  • Increase followers to build trust
  • Increase profile visits to check the offered nights and events
  • Long term goal: Fully book the venue
  • Short term goal: Hit 350 covers “Reservations & footfall”

Results

First month of opening

Total gained followers

Bookings & Walkins “Chosen 2 weeks as an example”

F&B - Marta Cucina

Challenges:
  • Low number of dine-in
  • Low exposure
  • Amazing products with low awareness
Goals & Objectives: Increase sales + Elevate social media presence. We had to tackle the problem that the client is lacking, which is educating the target audience with the quality and variety of offered products that justifies the price compared to the competitors in the market.

We worked on:
Establishing a new/catchy visual direction that is educational to push sales through conversion/promotional content.
A digital advertisement plan with choosing the right budget & platforms.
Selecting the right influential bloggers & content creators.

Results

As per the insights from the client, the best and highest monthly sales result was 83,458QR, and it was on February 2023. We were able to break this record and increase the monthly sales by 23% to hit 90,174QR in February 2024.

Wellness Boutique - 2B

Goals & Objectives: Introduce a new concept of wellness service to the market, taking into consideration the saturation of these services in the field, we wanted to focus on the client’s distinctive value proposition, which is the home service professional consultation and tailored treatment.
  • Increase exposure
  • Build a community and form a strong foundation.

Social media content strategy: Based on the client’s target market: Qatari women & expatriates with high purchasing power “This was derived from analyzing the services provided. The visual direction and color tones were chosen based on the target audience by setting a certain lifestyle using the style of photography/images, using warm tones that represent healing and wellness.

Results

We have built a strong effective followers database since we have created the brand in January 2022, through implementing the content strategy, that allowed us to reach to an average of 44% conversion rate on a monthly basis.

GYM & CLASSES - OTF

Client challenge: They have implemented advertising campaigns across various platforms, resulting in substantial reach and impressions; however, the leads generated from these campaigns had low conversion rates. Despite allocating a considerable budget, the campaigns did not result in any significant conversions.

Client objective: Receive a specific number of leads per month, with a lower cost per click (CPC)

Strategy & Channels used: Instagram/Facebook
As per our market research and study, we have found that the potential audience demographics were found on the mentioned channels above, and upon that we have proceeded with a proper timeline and recommended budget through digital paid advertising.

Results

  • Our efforts have successfully achieved the client’s leads generation objective as per the attached example. (This was measured throughout a whole month)
  • Conversion rate = 5.6% and conversion cost as per the service price and how much What we spent per lead was only 1.7% of the return on investment (ROI).

900 Park

Challenges:
  • No awareness that the venue is still open and operating after the world cup
  • Low number of visitors
  • Low exposure
  • Lack of consistency in social media posting
Goals & objectives:
  • Increase exposure for the venue and offerings
  • Elevate social media presence
  • Increase the number of quality followers who will engage and transform into real-life customers.

Results:
In one month, we increased our Instagram followers by 3,332, targeting a qualified target audience.

Results

In one month, we increased our Instagram followers by 3,332, targeting a qualified target audience.
Audience by Gender Age
Total Followers by Day

Senorritas Texmex

The client had several activations throughout the week, and the footfall fluctuates throughout the days of the week which was not giving them steady operations and revenues.

Challenges:
  • Monday was a very slow night
  • It had 2 to 3 table reservations
  • Low awareness
  • Low value for customers

Goals & objectives: Increase reservations and sales
We had to tackle the problem that Monday is usually slow in the market and not considered a day to do group plans. We wanted to introduce a new concept in the market, for a specific target audience who will be interested enough to trust and register with us through a booking link, knowing that each table reservation should have a minimum of 4 customers, because we wanted to make sure to increase sales and not only reservations.

Results

We have created a new event called “Trivia night” which occurs on Mondays, and the implemented strategy was to create a reservation landing page to be able to measure our success. We have increased the number of reservations by 766.6%

First Night: 12 Table Reservations

Second Night: 18 Table Reservations

Third Night: 23 Table Reservations

DELIVEROO

What’s going on Qatar & Deliveroo

Goals & Objectives:
A big PR stunt for Deliveroo to increase brand love, excitement and awareness within the market.

Social Media Strategy:
The PR stunt included launching a Deliveroo branded water car that would roam in the waters doing water stunts and distributing drinks to people in the water. To leverage on this buzz and push it higher, we organized collaborations with influencers that have high engagement rates with the local community. 

Published Content:

Teaser 1: https://www.instagram.com/p/Cur48TEMxsh/
Teaser 2: https://www.instagram.com/reel/Cu09khEuccd/
Teaser 3: https://www.instagram.com/reel/Cu_59Uju3Kv/
Collaboration post: https://www.instagram.com/reel/CvCY3XEAQB6/

Global Organic Pickups:

https://www.tiktok.com/@khaledsheik/video/7258398403845950722
https://www.tiktok.com/@vvip/video/7258528345229479169
https://www.instagram.com/reel/CuSKuGmpgZX/
https://www.instagram.com/p/CuRyCuqq_TB/
https://www.instagram.com/p/CuRvVynNKgy/
https://www.instagram.com/reel/Cu_59Uju3Kv/
https://www.instagram.com/reel/CvCY3XEAQB6/
https://www.instagram.com/p/CvDN_u8P7LN/
https://www.instagram.com/reel/CvFegdsgYEZ/
https://www.instagram.com/reel/Cu_zbQZJtfM/
https://vm.tiktok.com/ZM2pnJMo2/
https://www.instagram.com/p/CvNG5vtB0f3/
https://www.instagram.com/p/CvSDf39L3pw/
https://www.instagram.com/p/CvPN-UAgzab/

Results

One-month campaign achieved significant social media success:

  • 397,797 likes
  • 2,418 comments
  • 57,432 shares
  • 9.5 million views across platforms
  • Video gained attention from local and international users/media, going viral.
  • CNN Arabia reached out for an interview about the viral videos.

Qatar Museums Gift Shop

Goals & Objectives: Highlight International Museum Day and link it to the Gift Shop.
We wanted to create a community based activity that helps people explore the local museums and the gift shops as well.

Process: We brainstormed and launched a scavenger hunt event only for influencers, because there was a big chance not to be successful if open for public from the first time. It was successful enough to have 2 more events afterwards.

Results

We highlighted a recap for the first event after it was done, and along with the coverage from influencers it created hype around the concept of scavenger hunt at the museums and people were wondering how can they join.

For the 2nd event, we created an announcement post and video and we had plans to promote the content 2 weeks in advance to have people sign up. The goal for the 2nd event was 10 teams, each team to have 3 players so 30 players total. After just 1 day of promoting the first announcement post, we had 53 signups, 35 of these were teams of 3 and the rest were individual players looking to be paired up.
Scavenger Hunt

Return on Ad Spend (ROAS)

Some examples of launched Meta ad campaigns with conversion objective, detailing the expenditure and the corresponding returns, are as follows:

Results

Client 1:
  • Achieved a purchase ROAS of 20.40
  • Example: An ad spend of 8,000 QR resulted in 163,200 QR in returns from website purchases
  • Total website purchases: 1,047. Cost per purchase per person: 7.64 QR

Client 2:

  • Achieved a purchase ROAS of 5.8
    Example: An ad spend of 5,000 QR resulted in 29,000 QR in returns from website purchases
Client 3:
  • Achieved 12 purchases, 31 payments added, 108 checkout initiates, and 674 add to carts

Ride-Hailing Application - Qreeb

Goals & Objectives: Introduce a new concept of local ride-booking service/application to the market, taking into consideration the competition of other international businesses already established in the market (Such as Uber), highlight the main value propositions of Qreeb compared to others, which are affordability, comfort and 24/7 local support. Main objectives are:
  • Establish the brand and build awareness.
  • Push riders application downloads and sign ups.

Social media content strategy: Based on the client’s target market: Mainly expats, this was derived from analyzing the services provided. The visual direction and color tones were chosen based on the target audience by establishing introductory/educational about what Qreeb is and highlighting USPs in a minimal way.

Results

We have established the brand well through ads, content and some PR/Media collaborations in a very short period of time. As can bee seen in the next slides the number of sign ups we had in a very short period of time + little budget invested by the client. Number of cancelled trips was high due to lack of drivers numbers + long ETA.

Insights(Aug-Oct)