We are committed to embracing your brand’s vision. With enthusiasm, expertise, and innovative technology, we strategically plan and design solutions that fulfill any project request.
Challenges:
Goals & Objectives: Increase sales + Elevate social media presence.
We had to tackle the problem that the client is lacking, which is bringing new customers/bookings/subscriptions. They did not have a cohesive look and feel to their page, compared to the quality of food and variety they have, the page doesn’t appetizing or trusted.
We worked on:
Results
Comparing the expenses spent by the client to the converted subscriptions & leads, we were able to get the client 1,300% ROI in only the first month of working together.
Subscription prices: It starts of 2,699QR monthly, reaching to 3,600QR
Below are the insights for subscriptions:
Second Month Insights
Client Objective:
Channel Used: Instagram
Timeline: Awareness phase of the opening, from end of June till Oct
KPIs:
First month of opening
Total gained followers
We worked on:
Establishing a new/catchy visual direction that is educational to push sales through conversion/promotional content.
A digital advertisement plan with choosing the right budget & platforms.
Selecting the right influential bloggers & content creators.
As per the insights from the client, the best and highest monthly sales result was 83,458QR, and it was on February 2023. We were able to break this record and increase the monthly sales by 23% to hit 90,174QR in February 2024.
Social media content strategy: Based on the client’s target market: Qatari women & expatriates with high purchasing power “This was derived from analyzing the services provided. The visual direction and color tones were chosen based on the target audience by setting a certain lifestyle using the style of photography/images, using warm tones that represent healing and wellness.
Client challenge: They have implemented advertising campaigns across various platforms, resulting in substantial reach and impressions; however, the leads generated from these campaigns had low conversion rates. Despite allocating a considerable budget, the campaigns did not result in any significant conversions.
Client objective: Receive a specific number of leads per month, with a lower cost per click (CPC)
Strategy & Channels used: Instagram/Facebook
As per our market research and study, we have found that the potential audience demographics were found on the mentioned channels above, and upon that we have proceeded with a proper timeline and recommended budget through digital paid advertising.
Results:
In one month, we increased our Instagram followers by 3,332, targeting a qualified target audience.
The client had several activations throughout the week, and the footfall fluctuates throughout the days of the week which was not giving them steady operations and revenues.
Goals & objectives: Increase reservations and sales
We had to tackle the problem that Monday is usually slow in the market and not considered a day to do group plans. We wanted to introduce a new concept in the market, for a specific target audience who will be interested enough to trust and register with us through a booking link, knowing that each table reservation should have a minimum of 4 customers, because we wanted to make sure to increase sales and not only reservations.
First Night: 12 Table Reservations
Second Night: 18 Table Reservations
Third Night: 23 Table Reservations
What’s going on Qatar & Deliveroo
Goals & Objectives:
A big PR stunt for Deliveroo to increase brand love, excitement and awareness within the market.
Social Media Strategy:
The PR stunt included launching a Deliveroo branded water car that would roam in the waters doing water stunts and distributing drinks to people in the water. To leverage on this buzz and push it higher, we organized collaborations with influencers that have high engagement rates with the local community.
Published Content:
Teaser 1: https://www.instagram.com/p/Cur48TEMxsh/
Teaser 2: https://www.instagram.com/reel/Cu09khEuccd/
Teaser 3: https://www.instagram.com/reel/Cu_59Uju3Kv/
Collaboration post: https://www.instagram.com/reel/CvCY3XEAQB6/
Global Organic Pickups:
https://www.tiktok.com/@khaledsheik/video/7258398403845950722
https://www.tiktok.com/@vvip/video/7258528345229479169
https://www.instagram.com/reel/CuSKuGmpgZX/
https://www.instagram.com/p/CuRyCuqq_TB/
https://www.instagram.com/p/CuRvVynNKgy/
https://www.instagram.com/reel/Cu_59Uju3Kv/
https://www.instagram.com/reel/CvCY3XEAQB6/
https://www.instagram.com/p/CvDN_u8P7LN/
https://www.instagram.com/reel/CvFegdsgYEZ/
https://www.instagram.com/reel/Cu_zbQZJtfM/
https://vm.tiktok.com/ZM2pnJMo2/
https://www.instagram.com/p/CvNG5vtB0f3/
https://www.instagram.com/p/CvSDf39L3pw/
https://www.instagram.com/p/CvPN-UAgzab/
One-month campaign achieved significant social media success:
Goals & Objectives: Highlight International Museum Day and link it to the Gift Shop.
We wanted to create a community based activity that helps people explore the local museums and the gift shops as well.
Process: We brainstormed and launched a scavenger hunt event only for influencers, because there was a big chance not to be successful if open for public from the first time. It was successful enough to have 2 more events afterwards.
We highlighted a recap for the first event after it was done, and along with the coverage from influencers it created hype around the concept of scavenger hunt at the museums and people were wondering how can they join.
Client 2:
Social media content strategy: Based on the client’s target market: Mainly expats, this was derived from analyzing the services provided. The visual direction and color tones were chosen based on the target audience by establishing introductory/educational about what Qreeb is and highlighting USPs in a minimal way.
We have established the brand well through ads, content and some PR/Media collaborations in a very short period of time. As can bee seen in the next slides the number of sign ups we had in a very short period of time + little budget invested by the client. Number of cancelled trips was high due to lack of drivers numbers + long ETA.
Thanks for your patience, Stay tuned.
